25 Growth Hacks Your Content Marketing Desperately Needs

25 Growth Hacks Your Content Marketing Desperately Needs Growth hacking is a marketing technique that uses creativity, analytical thinking, and social metrics to sell products and gain exposure, according to Wikipedia. When your product is your content, applying growth hacks to it makes perfect sense. If theres anything you want for your content, its exposure. 25 #GrowthHacks That Will Amplify Your Content Marketing Why Do I Need Growth Hacks For My Content Marketing? One of the things that we have been talking about quite a bit on this blog is a concept that we've come up with called content hacking. It's about learning to get more from your content than just another blog post with the occasional tweet. It's about using your content to drive maximum traffic and lots of attention. It's about getting results, in other words. After all, why else would you be creating content? With that in mind, here are 25 killer ways that you can hack your content marketing, in no particular order. 1. Write Awesome Headlines Headlines matter.  A  lot. You already know this, yet you still write mushy headlines that don't always drive results. Why do you do this? If you needed further proof at just how important a headline is, consider Inbound.org, a site that is about "voting" up content based on the headline. Maybe that isn't how it is supposed to work ideally, but a simple scroll through the homepage and it's easy to see that headlines  are a factor.   Recently, I took some advice from Upworthy.com and started writing a minimum of 25 headlines for every blog post  (we'll talk more about this in a bit) that I write. It hasn't always been easy, but it has paid off well. My headlines are better than before, though I am sure that I still have a long way to go. Write headlines that get people to want your full content even if all they have to go on is that headline. Write Better Headlines With A  Free Headline Analyzer The headline analyzer  will help you: Use headline types that get the most traction for social shares, traffic, and search engine ranking. Make sure you have the right word balance to write readable headlines that command attention. See the best  word and character length for search engines like Google and email subject lines, while also seeing  how your readers will scan your headlines. Try The Free Headline Analyzer Now 2. Make Content More Sharable How easy is it for your readers to share your content? It's not that readers are lazy, but they aren't going to work too hard to share a post; you need to make it easy for them. I'm sure you have a few share buttons, but are you placing sharing options within your post itself? Simple WordPress plugins like and Markerly allow you to make the content in your post shareable with a simple click. These are important triggers that you can use to get your readers sharing content for you. Create beautiful boxes in your blog posts. #ClickToTweet 3. Test Share Button Positions Where are the share buttons on your page? Are they above or below the fold? Believe it or not, but it can make a difference.  AddThis (one of the leading social sharing tools) suggests that social share buttons placed "above the fold" performed the best for most sites. Keep your button near the top of the page: Avoid making your readers scroll to find your sharing button. It is okay to have the button at the top and bottom of the page, but  users will find it easier at the top. Of course, this may not be the case for each site, so it is important to try out a few different arrangements. In some situations, you can even keep them fixed to the side of your blog post. 4. SEO Keywords For Targeting It feels like SEO is becoming a bit less important in the new order of content marketing, but I am not convinced that it shouldn't matter at all. One of the big benefits of choosing keywords is that it keeps you in touch with your audience. You will know what they are searching for, and what is on their mind. I recommend learning how to use Google Adwords to find keywords that work for your audience. Generate a list, and write a post to go with each group of keywords. There are several plugins out there that will keep you honest. WordPress SEO Plugin:  Yoast's plugin is certainly the most popular SEO plugin out there, and it's pretty powerful for being free. It will analyze the content in your post to make sure that it is staying true to your keywords. It is a must-have for every blogger. Scribe:  While it requires a monthly fee, Scribe makes it even easier to analyze your content and make sure that you are staying true to your keywords. I have found it to be the best plugin available for content analysis, and well worth the price of admission. 5. Let Your Content Lead To A Call To Action Every time someone reads your content, you should be leading them to an inevitable call to action. On the blog, we provide a sticky header  that offers our readers all of the helpful guides we've ever written in exchange for a simple email address. This simple header  leads to hundreds of new "leads" each month. It's simple, helpful, and worth including on every post. Neil Patel does a great job of asking for action from his readers at the bottom of every post. There is nothing wrong with asking as long as you are providing value to your readers. 6. Add A Pop-Up. Yes, A Pop-Up. Ok, now let's take it one step further. Maybe you need to make your call to action a little more actionable like this pop-up ad from GrooveHQ. Groove's super-compelling pop-up. Who wouldn't want to grow their business? I know that pop-ups aren't always well-loved, but they do work. It's hard to argue with results. Give the OptinMonster plugin a try, and grab the 'exit intent' add-on while you do. This plugin will only "pop-up" on readers that are already leaving your site. What do you have to lose? You also need to pay close attention to the text on your pop-up. For example, take a look at Groove's language above.  Who doesn't want to grow their business? This is a compelling call to action. Make your call to action something that no one can refuse. 7. Gamify Your Blog Gamification is subject unto itself, but it takes advantage of a key component of growth hacking–the desire to make what we do and what we think, as readers, public.  There is a unique human desire for connectivity and personal sharing that makes sites like Facebook and Twitter work. Why not use this for your own site? Poststat.us, a site that uses Love It Pro to gamify its reading process. One of the ways that we can do this is with a WordPress plugin call Love It Pro. This simple plugin allows visitors to 'vote' on your posts with a simple button. You can track your most loved posts in a sidebar widget, or use them as a way to prioritize them on your homepage. This simple gamification will make your content all the more sticky. 8. Use Your Network For More Than Self-Promotion So often, we think about our blog and social networks as outbound channels–channels for sharing our content with others, but not necessarily connecting with them.  Chris Lema is a blogger who knows better. Lema blogs regularly about the products he loves and people that he respects. He is a well-know force in the WordPress community simply because of his willingness to reach out and give generously.  Jump on Chris's email list, and you will know what I mean. It may not sound like a content marketing growth hack at first, but using your blog to make friends with key players in your industry is a great idea, a great way to make friends, and a method of building referrals and shares. 9. Guest Blogging Yeah yeah yeah, Matt Cutts said that guest blogging is dead. He didn't mean it. At least not really. Guest blogging as a link-building tool is dead, but as a way to build trust and awareness for your personal brand, it is very much alive. Guest blogging is still a powerful method  for promotion and professional networking if you're doing it right. Referral links from guest posts provide consistent traffic and recognition. At , we've had an aggressive guest blogging campaign since launch, and there isn't a day that it doesn't pay off. As you can see, many of our top referrals come from guests posts day in and day out. This doesn't even take into account the 'street credit' that we build by writing on these blogs. Guest blogging is still a classic way to hack your content marketing. 10. Think Beyond The Borders As a blogger, it can be pretty easy to think only in terms of our own blog, but if we were honest with ourselves, we'd see that there is a whole big world out there. Modern content marketers need to think beyond the borders of their blog and take their content elsewhere. Here are a few ideas: Videos on YouTube Podcasts and audio content Udemy course, or Skillshare Slideshow Quora, or other answer sites Forum contributions The thing that we have to keep in mind is that our content is still connected to us and to our own authority, no matter where it's hosted. Building traffic isn't always about the traffic. Sometimes it's about the authority and relationships that we build. That's what makes it a perfect growth  hack. 11. Write Longer Copy Blogger Neil Patel recently published a great post regarding  search rankings and post length  on his blog. In his research, he discovered an "average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words." I did my own research and found very similar results. So, what does that mean for you? Well, clearly you need to write more! Source  Quick Sprout No matter how we spin the results, longer copy is rewarded by Google. As pointed out in my own research, content length isn't the only key to success–quality still matters–but you  have to know that the length of your post matters a lot. 12. Write More Headlines, At Least 25 It may sounds like old news, but your headline is one of the most important aspects of your post. If you mess it up, you lose your chance at ever achieving a real content hack. Upworthy.com knows a thing or two about headlines. In their slide deck The Sweet Science Of Virality,  they emphasize the importance of the headline again and again. More importantly, they emphasize the value in writing a minimum of 25 headlines for each post. The full Upworthy presentation is excellent, and definitely worth a look, a bookmark, and possibly even a print out. It's that good. We also break down the results a bit further here, and provide some details on WHY writing more headlines works so well. 13. Shoot For Virality Speaking of Upworthy.com, there is a lot more that we can learn from them. Their entire model is built on the simple idea that they can manufacture virality with the right formula. You may think that it can't be done, but they've come as close to it as anyone, and they've even given us a few of their keys for success. It seems that the key is to be a true connoisseur of human nature. You need to understand how people think. As a blogger, trying to understand what motivates people to share content is an important step in the process.  Upworthy has invested the time in understanding this, and it has allowed them to virtually manufacture viral growth. As content hackers, we should certainly try to do the same. 14. Link To Your Posts From Your Posts We all know that links are a good thing when it comes to the search rankings and the web, and we all want others to link to our content. But what about linking to our own content for a change?  Google rewards this behavior as well, and it is an important step in the blogging process. The trick is to choose key phrases in your new blog post that can be cross-linked to other posts on your blog. For example, if you have written a blog post for the keyword 'write better headlines,' it would make sense to link to that post using a variety of phrases such as 'here's how we write great headlines,' or 'writing better headlines is easy.' As Google indexes your page, it will take into account both the link, and the text that you are using to connect the two posts. The result is better ranking for you. 15. Infographics One of the lessons that many content marketers have been learning lately is that the more time you spend on your content, the more likely you will have a pay-off. The more time you spend on your #content, the more likely you will have a pay-off. #bloggingHard work and effort matter, and this applies to your content. This is something that Moz engineer  Ã‚  Dr. Peter J. Meyers calls big content. Infographics, particularly well-researched ones, can certainly fall into this category. Our recent infographic on content hacking resulted in 10x more shares than our more conventional posts, and it is still bringing in new traffic each day. If the key is better content,  infographics are a fun way to go about it and a relatively easy way to growth hack your content marketing. 16. Offer A Free Course Creating content that you can reuse in multiple different ways is a huge content hack. A great example of this is a blog series that you turn into an ebook or an email autoresponder course. Serious content hackers learn to stretch their content as far as it will go. Udemy.com is a great place to offer your free or paid online course. Online learning is a currently undergoing huge growth, and it's a great place to showcase your reusable content. Sites like Udemy, Google Helpouts,  or Skillshare allow you to create step-by-step courses for your audience. You can choose to give them away for free, or to sell them for a profit. Either way, it's a great way to get more life out of the content that you created, and find new fans who discover you through your course. 17. Tell A Great Story In 2013, Groove did a really brave thing. They shut down their content marketing blog, a blog that was already bringing them 10,000 unique visitors each month. It was both a bold move and, as it turns out, a great idea. Groove decided to shift their story from "generic evergreen content" to the story of their own success. Now Groove is sharing intimate details about their journey to making 500k in revenue each month. It's a bold move, and requires an unprecedented level of transparency. Fortunately though, it has paid off in spades. In the first 5 weeks of the new blog, Groove gained 5,000 new email subscribers! It's hard to argue with results like that. This comes back to some of the things I mentioned about virality: We love connecting to others on an emotional/personal level. Stories and transparency help bridge that gap. A great way to hack your content marketing is to use this natural instinct of people wanting to know and connect in this way to your advantage. 18.  A/B Test Your 'About Us' Page Your 'About Us' page is one of the most visited areas of your website. Unfortunately, it’s often one of the most ignored, especially when it comes to a good call to action. Use some of the advice from this article to create a second version of your About Page and test out your changes with Optimizely, a service that helps you with A/B testing. For some inspiration, take a look at how Copyblogger places an effective call to action right in the middle of their About Us page. You're telling people who you are. Why wouldn't you give them the opportunity to connect now that they've gotten to know you? 19. Get Good At Email Marketing It's 2015, but email is not extinct. Freelance writer Barry Feldman wrote an email marketing mega-post on the entire subject that covers it from top to bottom, but the easy summation of it is this: Email marketing is a tactic that you must get right. Over and over again, it's been proven that email marketing will consistently result in more conversions and more paying customers than social media. It is just that good. At , email marketing is a major part of what we do. We offer several opportunities for readers to join our Content Marketing Update each week. It's an email newsletter that is filled with the most recent content marketing articles from around the web. It is a simple product, but it still brings in hundreds of new signups each week. The bottom line is that email works, and if you aren't using it to the fullest potential, you need to be. It's the classic way to growth hack your content marketing. Recommended Reading:  21+ Easy Ways To Build An Email List That Will Skyrocket By 552% In 1 Year 20.  Share Visuals Buffer looked into their tweets a while back and found they got 150% more clickthroughs when they shared images with their tweets instead of just text alone. But what if you could get even more engagement with your social messages than Buffer? Can you master the #hashtag better than @jimmyfallon? https://t.co/A4SrKpeQPi pic.twitter.com/uJBAhtQFt9 (@) October 27, 2015 When we started researching the best ways to get the most clickthroughs from social media, we started sharing a few GIFs in our tweets. Those  tweets got 22.3% more engagement than our tweets with graphics alone- and 166.6% more clickthroughs. Motion in social media feeds can stop scrollers dead in their tracks. If you're using plain text social messages, think of hacking your networks with images, GIFs, and videos. 21.  Grow Your Google+ Audience Search is now social, and one of the best ways to get noticed on search is to get noticed on Google+, Google's own social network. Many brands have a presence on Google+, but place little priority on the network because they've focused on Facebook or Twitter. Now is the time to change that. The more people that have you in your Google+ circles, the more likely you are to show up in social search, the default setting for Google searches. Weight is put on those in your circles when it comes to the search results on this setting. You want to show up in other's searches? Get in their circles. These days, SEO is all about social connections and great content, so getting as embedded as you can in the Google+ network only makes sense. This is a simple content marketing hack–get more followers on Google+. Get found in Google search. 22.  Promote Your Content On Social Media More Than Once In case you haven't heard, it's ok to promote your content on social media more than once. Networks like Twitter actually require it for true success. One of the easiest ways to grow the number of readers for each post you write is to simply share it more often. If each share results in a few new clicks, the math should take care of itself pretty quickly. At , we not only make this process easy by connecting social media scheduling right to your blogging workflow, we also provide a detailed guide on how to promote your content on social media (more than once). 23.  Autoresponder The Universe Email-based autoresponder courses are an epic content marketing growth hack that you should be using to grow your blog. They're not the same as your regular email newsletter. Instead, they are simple courses that drip content to your readers as soon as they sign up for your email marketing mailing list. They are a great way to drive deeper engagement with your readers, and keep them connected to your brand. Our "6 Free Marketing Tips" autoresponder course is consistently one of our best methods for driving new email addresses to our list. It is a major source of new leads for our product, and (shhh...don't tell) was put together using content that we originally created ages ago. That's right, autoresponder courses are a great way to recycle older content for a new audience. 24.  Make Your Blog Faster Faster? Yes, faster. Back in 2010, Google engineer Matt Cutts announced that Google is now factoring site speed into search rankings. So, it only makes sense that you would make your blog as fast as possible. Credit: Search Engine Journal One of the things that happens with blogs, especially WordPress-driven ones, is that we fill it up with a bunch of crummy plugins and themes that degrade our site's performance slowly over time. It's important that you spend some time reclaiming that speed and improving how you rate on Google. While it can be a bit technical, WPMU DEV has a great guide for speeding up your WordPress blog. Follow it, speed things up, live long and prosper. 25. Promote Your Content Mercilessly One of the biggest mistakes that content marketers make is that they focus more on the content than its promotion. While it is true that great content can "rise to the top," the biggest winners are still the ones that promote themselves the best. The best content marketers aren't the best at making content – they are the best at selling it.There are a ton of ways to growth hack your content marketing, but none of them compare to promoting your content mercilessly, and fighting for each new visit. Don't make the big mistake of assuming that if you write it, they will come. You have to go out and tell people about what you've written. What Content Marketing Growth Hacks Will You Rock? Content hacking is, at its core, all about making your content easy to find, consume, and share. Anything that helps break down barriers to these three foundational concepts is a content hack worth trying. What content hack has worked the best for you?

Surgery by text message - Emphasis

Surgery by text message Surgery by text message For once, a positive story about text messaging is doing the rounds. A surgeon has instructed another to perform an amputation through the short message service (SMS texting to you and me). The details have the ingredients of a classic news story. Surprise for one (most stories about texting are negative eg blaming it for killing the English language). Then there is Death and destruction (the BBC reported that the surgeon who carried out the operation did it in war-torn Congo); and Heroism (he was working for Medecins sans Frontieres). And theres the fact that the amputation (Drama) was to remove the arm of a 16-year-old boy (children are also usually very newsworthy). Lets be clear. This was undoubtedly a huge achievement, especially as the teenager recovered from the operation. Its also remarkable that cheap technology can now be used to transmit written instructions into warzones. But was it me, or did James Naughtie of the BBCs flagship Today morning radio programme sound just a little disappointed when vascular surgeon Mr David Nott explained what really happened? Mr Nott had needed to perform a four-quarter amputation on the boy, whod already lost most of his arm. This was major surgery, which involved removing the collarbone and shoulder blade as well as what remained of the arm itself. But the reason for needing the instructions was not that hed never performed an amputation before. Rather, it was that there was only one specialist in the whole of the UK who specialised in four-quarter amputation: Professor Meirion Thomas of Londons Royal Marsden Hospital, a former colleague of Mr Nott. Mr Nott did not perform the operation with a scalpel in one hand and his mobile phone in the other, as you might infer from press reports. Instead, hed calmly emailed Professor Thomas the night before the operation, explaining the situation and checking with his former mentor that the procedure was appropriate. When he got confirmation that it was, a couple more texts followed to check the details. He then slept on the decision and confirmed that he would go ahead when he awoke the next morning. Nor was Professor Thomas on holiday in the Azores, as the BBC and several newspapers said; he was in London. (Naughtie muttered something along the lines of, Oh, well we got that from the papers.) There are two lessons to take from this. First, it will help you get news coverage for your organisation if you make sure your press release contains as many core news values as possible. Second, most news you read or hear reported is far from objective. The BBC was still reporting nine hours later that the boy was from war-torn Congo. This was despite the fact that, according to Mr Nott, his injury had nothing to do with the war: the boys arm was bitten off by a hippo. Emphasis runs courses on writing for publication. Contact us for details. For more on getting press releases noticed, click here.

Individual Paper(Gold Mining Company-Vale) Essay

Individual Paper(Gold Mining Company-Vale) - Essay Example Vale SA is also considered as the largest producer of nickel metal. Vale is a company that also produces copper, ferroalloys, manganese, kaolin, bauxite, potash, aluminum, as well as alumina. Under the electronic energy sector, Vale SA participates in a consortium that currently operates approximately 9 hydroelectric power projects (Anac and Gozen, 2003). Currently, the shares of the company are trading in the stock markets of New York, Paris, Sao Paulo, Madrid, as well as Hong Kong. The ownership of this company is found in the form 20-A US SEC. A smaller portion of this company is under the ownership of the Brazilian government. Another significant portion of the company’s shares is held by the Brazilian national pension fund. Agtmael (2007) explains that the foreign activities of Vale SA are always based on the Cayman Islands. This is because the Island is a tax haven for multinational companies operating in it. This paper analyzes the financial position of Vale SA in the eyes of an investor who is out to acquire the company. In analyzing the financial position of this company, the researcher will use the tools of financial analysis, and this includes the use of financial ratios. In interpreting the financial performance of this company, the researcher will also analyze the micro-economic performance of the company, as well as its global performance. This paper uses the financial statement of Vale Mining Company, for the year 2013. Vale SA was an organization that was owned by the Brazilian government, until 1997 when the company was privatized. In 2001, the company developed a plan of diversifying its operations that made it to transform into a big mining company. However, Agtmael (2007) denotes that the company has not managed to diversify its activities beyond the production of iron ore, and other related metals. Sagebien (2011) goes on to denote that Vale SA is the

Ectopic pregnancy Essay Example | Topics and Well Written Essays - 1000 words

Ectopic pregnancy - Essay Example Ectopic pregnancy is an important gynecological disorder which has many underlying causes and it is a condition that can be diagnosed by different techniques. This pathology can be treated and therefore early diagnosis is important to prevent the fatalities that result due to this condition. Etiology: Ectopic pregnancy is led to by many causes. Invasion of the pelvis by infective microorganisms which include Chlamydia results in infection of the pelvis and this Pelvic Inflammatory Disease is classified as an underlying cause of ectopic pregnancy in approximately 40 percent of the cases. A pregnant woman who has a history of ectopic pregnancies has a higher risk of developing the same disorder again. Appendicitis, leiomyomas as well as endometriosis may result in the sticking together of the fallopian tubes. This also increases the susceptibility of ectopic pregnancy. Intrauterine devices that are used for contraception also result in a raised chance of developing ectopic pregnancies. An important characteristic that has been identified is that ectopic pregnancy may develop in a female who does not present with any prior history of risk factors and has normal tubal structures (Robbins et al 2005; Monga et al 2005). It has also been seen that women who resort to in vitro fertilization techniques for conceiving also have an increased risk of developing ectopic pregnancies. The improper development of the fallopian tubes by birth is also associated with ectopic pregnancy as it obstructs the movement of the fertilized ovum towards the uterine lining (Sher et al 2005). Site of Ectopic Pregnancy: The normal site for the attachment of the embryo is the endometrium of the uterus. An ectopic pregnancy ensues due to deviation of the embryo from its normal place of attachment and the attachment occurs in abnormal locations. These locations include the fallopian tubes where 95 percent of the ectopic pregnancies occur. Seventy four percent of the tubal pregnancies are found in the ampulla. Three percent of the ectopic pregnancies may occur in the ovary whereas one percent may be present in the cavity of the peritoneum. The remaining one percent may be seen in the cervix or on the scar tissue that may have formed following a caesarean section (Monga et al 2011; Smeltzer et al 2009). Signs and Symptoms: The patient may present with alteration in the normal menstrual cycle and complain of the postponement of the period from the normal date by approximately 2 weeks. She may complain of the passage of a small amount of blood after the time period of these two weeks. These symptoms explain of the presence of ectopic pregnancy. The patient may experience pain in the abdomen relative to the sight of implantation. The pain may be mild initially but may progress to become severe with time. This may be accompanied by abnormal bleeding which varies from the normal menstrual cycle. The patient may be lethargic and complain of fainting episodes. The patient may also complain of blood discharge from the vagina which would be dark red in color suggestive of the fact that the blood is not fresh. The patient may present with pain in the iliac fossa. In patients who may have presence of

African American Essay Example for Free

African American Essay Introduction: In our communities today, African Americans have moved away from the theory of ensuring all are able and educated to take care of self. What happened along the way? African American slaves were free of mind but bodies were enslaved. Now that our bodies are free but it seems our minds are enslaved. Mary McLeod Bethune, born to former slaves in 1875, is known for her contributions in black communities. Bethune committed her life to educating African American on the right to freedom and education. She believed through education African Americans could determine their own destiny in an racially equal society. The strength and power she exhibited in the African American community ensured no one would be left behind without a chance in life. Civil right leaders devoted their lives for equality. A number of issues which plague African Americans have their roots dating back to slavery and the post-Civil War Reconstruction Era and are becoming more noticeable in our communities today. There is significant poverty and crime due to lack of education. Families are being destroyed because we have been oppressed by the Jim Crow laws . In many of the southern states during slavery and after the Civil War, slaves was discouraged by their former masters from becoming educated. Mainly because education was opposite with the institution of slavery and would eventually lead to failure . From the perspective of the slave masters, if African Americans were given access to education, they could possibly start thinking and acting on their own, and an uprising was foreseeable. Advocates of slavery in the state of Maryland would be required to accept the reality that slaves or freedmen were in fact not incapable or inferior in absorbing education. The slaves desired the exact same freedoms as whites but, the whites were unwilling to accept the facts . In some states such as Georgia, Louisiana, Maryland, for example, Blacks were able to educate themselves. If whites were caught teaching African Americans how to read and write, they were subject to fines and possibly imprisoned. If slaves were caught, the punishment was far more harsh. Annotated Bibliography. Primary Sources: Feagin, Joe R. and Sikes, Melvin P. – â€Å"Living with Racism: The Black Middle-Class Experience†, Acon Press, 1994 The book provides a thorough examination of common stereotyping of prejudice and discrimination. The author describes in detail the minor acts in which African American are subjected. The book includes a number of social issues such as bitterness and despair in the souls of African Americans. Branch, Taylor – â€Å"Parting the Waters: America in the King Years 1954-63†, Touchstone Book, 1989 The author provides a thorough examination of America during the time of Dr. Martin Luther King, Jr. and the Civil Rights Era. The book reveals a portrait of Dr. King as he was haunted by blackmail, factionalism, and hatred. The book discusses the nonviolent movement as a dramatic force in history. The book provides relevant information relating to my research on racial issues within the African American community. West, Cornel – â€Å"Race Matters†, Vintage 1994 Cornel West’s book provides a thorough examination of new Black conservatism and the strained relations in the Black community. The author addresses a range of issues from the crisis in Black leadership and myths surrounding affirmative action. The book includes a passion grounded in the tradition of the African American church. Ward, Jerry W, Jr, and Graham, Maryemma – â€Å"The Cambridge History of African American Literature† Cambridge University Press 2011 The book provides you with four hundred years of black writing and comprehensive overview of the literary traditions, oral and print, of African-descended peoples in the United States. The contributors, drawn from the United States and beyond, emphasize the dual nature of each text discussed as a work of art created by an individual and as a response to unfolding events in American cultural, political, and social history. Washington, Booker T – â€Å"1856-1915 Up from Slavery†, Doubleday, c1901 Booker T. Washington’s book provides a thorough examination of the events in a remarkable life that began in bondage. The author discusses the relevant issues that impacted the Black community. Mr. Washington demonstrates in his book how he came up from slavery and educated the Black community. Internet: http://mh. sandglass. com/history-african-american-education-montgomery-county-0 Title: History of African-American Education in Montgomery County Description: For nearly a century, schools for black students in Montgomery County (and indeed most of the country) were denied the benefits provided to their entirely separate, but supposedly â€Å"equal,† white counterparts. http://www. loc. gov/search/? q=education+in+maryland+1865 Title: By the House of Delegates, February 14, 1865. Description: Report of the State Superintendent of Public Instruction to the General Assembly of Maryland, together with a bill entitled A Uniform System of Public Instruction for the State of Maryland. Emancipation Proclamation/ End of the Civil War: President Lincoln, on January 1, 1863, signed the Emancipation Proclamation. The Proclamation, DID NOT immediately abolish slavery it only applied to areas outside Union Control. However, it made emancipation an irrevocable war aim, profoundly changing the character of the Civil War. The lives of African American slaves changed forever. The end of the Civil War and the abolition of slavery raised complicated issues and dilemmas for African American and white Americans. In 1865, the Civil War ended and slaves were now free. Many slaves waited the day of being free. Nearly 4 million slaves were freed. For many of the slaves, the future was uncertain. However, for the slaves, it meant families would remain together, and their women would no longer be subject to rape and used as â€Å"bed warmers†. The newly freed slaves were given opportunities to develop their own communities. Many of the slaves were quick to inform the white slave master they were free. Freed slaves were faced with poverty, homelessness and a severe lack of education. Reconstruction: In 1865 Congress created the Bureau of Refugees, Freedmen, to assist with the transition of freedmen for newly freed slaves. The bureau was given massive responsibilities in helping freedmen by providing property, education, and how to negotiate on labor contracts with white planters. Also the Bureau aid in settling criminal disputes involving blacks and whites. Newly freed slaves did not trust the Bureau slavery remain present in the freedmen minds. The former slaves suffered a tremendous amount of injustices at the hands of whites. The bureau was not designed to be a permanent institution but the goal was to encourage the newly freed slave to become self-reliant as soon as possible. The freedman’s Bureau was put in place for one year. Many white Southerners desire was to eliminate former slave’s new found freedom. The renowned African American scholar and activist W. E. B Du Bois assisted in the path of reconstruction. W. E. B. DuBois begins his social analysis of the black conditions in Philadelphia. Published in 1899, The Philadelphia He was also considered the most powerful black educator of the 19th and 20th centuries in so far as he controlled the flow of funds to black schools and colleges. Up from slavery, born a slave on a small farm in the Virginia backcountry, he worked in the salt furnaces and coal mines of West Virginia as a child. e He was determined to get an education he would travel hundreds of miles under great stress until he arrived At Hampton Institute. The 15th Amendment is passed permitting black men the right to vote. Joseph H. Rainey of South Carolina is the first black to be seated in the House. In all, twenty-two blacks are elected to Congress during Reconstruction . There were seven lawyers, three ministers, one banker, one publisher, two school teachers, and three college presidents. Hampton Normal Agricultural Institute is founded by Samuel Chapman Armstrong and chartered as one of the first colleges for blacks. It is also a pioneer in educating American Indians. Booker T. Washington is among its early graduates. Pennsylvania, the home of the oldest and largest northern free black community. Dr. Carter G. Woodson’s innate brilliance and capacity for critical thought allowed him to envision the impossible as possible. He was one of the first African American to receive a doctorate in the United States, and the second to be awarded a doctorate in history from Harvard University; he almost single-handedly pulled African American history from the margins of obscurity. Dr. Woodson was particularly concerned with social and economic history focusing his lens on the fundamental virtue of African Americans, both as individuals and as an ethnic group. Building on traditions informed by the scholarship of black historians such as William Bell Brown and George Washington Williams, he inspired an entire generation of African American cultural historians including noted Pan-Africans Rayford W. Logan, and political and social activist Luther Porter Jackson, among others. His extensive body of work and astute analysis of Negro history and its African origins prompted the intellectual life represented in the Harlem Renaissance, ushered in the era of black studies and also influenced the civil rights, black power and black arts movements. Sixty years after his death on April 3, 1950, his legacy as the Father of Black History still lives on. Education Two of the world’s greatest black’s leaders within the African American community. W. E. B. Du Bois and Booker T. Washington had very distinctive views on education in the African American community. They both disagreed on strategies that largely affected the future of African Americans social and economic development. The philosophies of Du Bois and Washington on how to overcome racial injustice. Booker T. Washington was an educator and influential black leader. Washington spoke from philosophy point of view on self-help, racial and accommodations. He suggested that African Americans should accept racial discrimination for now. But, instead focus on elevating via hard work. Washington believed in education he urged blacks to accept discrimination for the time being and concentrate on elevating themselves through hard work, training and material prosperity. He believed the former African Americans slaves should focus their time in learning skills in farming and industrial. It would gain the respects of whites and that would lead in to becoming accepted as American citizens. W. E. B. Du Bois, is considered a scholar and political thinker. He was against Washington’s strategy to accept racial discrimination that would serve only to preserve white oppression. Du Bois was an advocate for political action and for the civil rights of former African American Slaves. He helped found the NAACP. He believed that social change can be accomplished by developing the small group of educated blacks he called the Talented Tenth. Du Bois has a more realist view in reference to education. Lack of education puts you at disadvantage in competing with whites for higher paying jobs. Ignoring racial discrimination will cause the people to become oppress. If you educated the people they can become more self-reliant from economic prospective. Education in Maryland: In Maryland 1865 one high school per county, the law was passed to opened the door for African-American children to receive a free education. There were some guides that first must be followed taxes collected from African American in the state of Maryland were sufficient to cover the expenses of building schools. The Emancipation Proclamation stated that African Americans were freed in 1863, segregation became the standard. African American teachers were not allowed teach in the state of Maryland without a three year certificate that was issued by the state superintendent, or by the president of the county board. The requirements for Maryland teachers in the 1860s-Caucasian or African-American-were the same. The teachers in Maryland were required to be single; to attend to the students from 9 -4 p. m. , Maryland counties were under no obligation to educated or supply public intuition for African American students. Many of the African American students were taught in very small quarters at home the teachings were informal. However a state law was passed in 1872 to create separate education of white and black students. The school board in Montgomery County refused to maintain the construction and maintenance of black schools. The county promised new schools will be built. MC refused to repairs previous burned and damaged schools from riots’ and cross burnings, Discard books were given to the black schools they never received new books. Most of the time the books were out dated and discarded by whites. The African American teaches salaries were withheld and classes halted with no formal notice. The African American school year was shorter compared to the white’s schools. However, African American teachers were more qualified than their white peers. The pay of African American teacher was much lower. In spite of the white schools, and although many African American teachers were better qualified than their white peers, their official wage scale was much lower. Nevertheless, teachers and parents were devoted to providing the finest education they could, despite these adverse circumstances. In spite of such laws, in African American established a colored school for students and employed black teachers. In a few cases, slave masters taught their slaves or the children of slave masters. However, for the large majority of enslaved African Americans, there were really no formal recognized educational institutions. Therefore, African Americans depended on private instruction to educate themselves. Bowie State University is the oldest historically African American University. It was founded in 1865, in Baltimore, Maryland. It was considered an African American institution of higher education in the State of Maryland for people of color primarily for teachers. Some of the classes were held in Baptist churches. The freedmen’s Bureau the school relocated to a building purchased from the Society of Friends at Courtland and Saratoga Streets. The institution reorganized solely as a normal school to train black teachers in 1893. Conclusion: Globalization is the process in which the black community in the United States must continue to grow in becoming connected and intergraded into the modern world, by building businesses and generating economic growth. The black community should become more engaged in the cultural and political education of the community and respond together and address any global problems that could possibly affect the growth of the community. The problems which plaque African Americans during slavery are becoming more noticeable in our communities today. There is significant poverty among African Americans and crime due to lack of education. Families are being destroyed because we have been oppressed. Booker T. Washington was considered the most powerful black educator of the 19th and 20th centuries, he forward large some of his funds black schools and colleges. He was determined to educate himself. A segment of the African American people has moved away from the theory of ensuring all are able and educated to take care of self. During slavery the minds of the African American minds were free and bodies enslaved. Now that our bodies are free but our minds are enslaved. The global and social issues are affecting many parts of the African Americans community across the country. Some of the problems are so complex, that most people steer clear of addressing global and social issues. A group of people who were dehumanized and strip of their original identity are in search of equality that will better prepare children of the future. Mary McLeod Bethune, born to former slave’s in1875 after the Civil war, is known for her contributions in the black communities. In the 21st century around the world constant debates are taking place concerning the impact of globalization in education in the African American community. Economy and education it’s amazing that the African American community is roughly defined or mildly represented in education. The actually perspective in developing a larger spectrum, cross disciplinary, and cross-boundaries approach would be necessary to examine educational challenges. The collective behavior of the educational system has influence mass behavior of educational system in the black community. Social issues in the black community may cause declined moving to the next century due to the lack of education. The can and will have a global affect across all minority culture. Black children are being placed in special education. As the country move forward in modern technology and higher education the large number of children of color will be left behind. Some of the children that are placed in the venues called class rooms were they are only taught the basic. They not are being prepared for the future. It’s appalling the social, health, economic and criminal justice are markers that predicts downward sparrow in future proportions in the near future for our community. The collective behavior of the African American communities is not reaching out to address these impending issues. Without positive changes, practical well thought out plans the mobilization; the segment of the African American community will not be able to move forward in the new global information or advanced technological skills. Education must become a priority. We must develop a social culture of literacy and education. The Black community must encourage the children to want to learn and move to higher level of education. The parents must be engaged in the educational process. The affects of slavery completely disrupted the notion of the black family because family members could be sold away from one another at any time. Mothers could be torn away from their infants; husbands could be sold away from their families without notice. Slavery made African Americans into work animals, or beasts of burden, who were expected to work from sun up to sundown without stopping, and who were sometimes actually bred like cattle or horses to make better, stronger slaves. Slavery also made black men, women and children extremely helpless to brutal violence, the means of which we cannot even imagine today: rape, murder, torture, lynching’s, tar and feathering, whipping, etc. Slavery also caused severe emotional and psychological trauma, which resulted in oftentimes in self-hatred because blacks were taught that everything black was bad and everything white was good because the lack of education and dehumanized put the African American community at disadvantaged. Some blacks learned to hate the color of their skin, their physical features, and the texture of their hair because they were told over and over that they were ugly because they werent European. Slavery has a negative effect on the Black community in America. When slavery was abolish some slaves was taken back to varies parts of Africa. The slaves that remained in America life was an uphill constant battle fighting for equal opportunities as whites. Slavery kept blacks from being educated in large numbers because it was illegal for slaves to learn to read and write. Slave-owners were afraid that educated slaves would find a way to organize themselves and begin a revolution that would end. The 21 century has created an environment that suppresses many healthy discussions in order to remain politically correct. However, as African Americans, we have a strong heritage of lively debate and facing the hard issues to ensure the welfare of our citizens. Many Blacks feels oppressed and angry. Not surprisingly, most discussions today are taking place within the Black community, although electing our first Black President has broadened the commentary on the issue. Does slavery continue to affect our community today? Slavery ended in 1865, followed by reconstruction, which ended in 1877. Freed slaves, who had spent their lives being told what to do and were conditioned to react rather than initiate thought, were left to their own devices to face â€Å"freedom â€Å"The effect of slavery continues to exert its brutal influence in the untold sufferings of millions of everyday people. In conclusion: Globalization has positive and negative affect on the African American community positive affect moving from slavery to equality and negative many are left behind due to not forming to globalization. In 1865 School Superintend of Maryland wrote excluding African Americans students. 1st. Education ought to be Universal. 2nd. Education ought to be Free, and therefore, 3rd. The property of the whole State is responsible For such education of every child in the State as will prepare him to perform the duties of a man and a citizen, in obedience to the laws of God and the laws of the Commonwealth. In the first Article of the Declaration of Rights, the people of Maryland say, That we hold it to be self- evident that all men are created equally free ; that they are endowed by their Creator with certain unalienable rights, among which are life, liberty, the enjoyment of the proceeds of their own labor and the pursuit of happiness. If this be our Faith, then our works ought to be mani- fest. Our children must be carefully taught without any distinction of person, the principles by which life may be preserved and made productive of good to its possessors and those whom they may influence.

Polonius is a Good Father in Hamlet :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  I agree with the statement that Polonius, adviser in the court of King Claudius of Denmark, is a good father who desires what is best for his children. Although he may be a fussy and overcautious old man, Polonius constantly gives good advice and his best wishes to both his children, Laertes and Ophelia.   Ã‚  Ã‚  Ã‚  Ã‚  Before Laertes is about to go to France, Polonius talks to him and tells him all of his good advice. While Polonius tells Laertes all of his good advice, he says, â€Å"My blessing with thee'; (I.iii.61). This statement shows that Polonius really wants Laertes to be successful when he goes to France. Polonius says, â€Å"Beware of entrance to a quarrel';, (I.iii.69) because he wants him to be safe. Polonius wants Laertes to stay out of trouble, and to be friendly with everyone he meets. Another point Polonius wants to make is that it is better to listen than to talk. â€Å"Give every man thy ear, but few thy voice'; (I.iii.72). Polonius believes that it is better to listen too much than to talk too much, because sometimes people who talk too much get into trouble, and others don’t like them. Whereas, people who listen more than they talk rarely have others who don’t like them and they don’t get into much trouble. Another way Polonius tells Laertes to stay out of trouble is when he says, â€Å"Neither a borrower nor a lender be'; (I.iii.80). This is important because sometimes when things are borrowed, the lender will get mad that the borrower didn’t return when it was needed or the borrower ruined part of it. Even when it is an accident, it is still better to not borrow or lend anything from anyone just in case one person has a short temper. Polonius lastly and most importantly tells Laertes, â€Å"This above all to thine own self be true';. This is good advice because if people are not true to themselves, then they can’t really be true to anyone else. Polonius believes that Laertes should have enough self-respect to be true to himself.   Ã‚  Ã‚  Ã‚  Ã‚  The way that Polonius acts as a good father towards Ophelia is mostly how he doesn’t want her to get hurt by Hamlet. Ophelia tells Polonius all about what Hamlet has said and given her. She tells her father that Hamlet gives her presents and tells her nice things out of affection. Polonius is a Good Father in Hamlet :: essays research papers   Ã‚  Ã‚  Ã‚  Ã‚  I agree with the statement that Polonius, adviser in the court of King Claudius of Denmark, is a good father who desires what is best for his children. Although he may be a fussy and overcautious old man, Polonius constantly gives good advice and his best wishes to both his children, Laertes and Ophelia.   Ã‚  Ã‚  Ã‚  Ã‚  Before Laertes is about to go to France, Polonius talks to him and tells him all of his good advice. While Polonius tells Laertes all of his good advice, he says, â€Å"My blessing with thee'; (I.iii.61). This statement shows that Polonius really wants Laertes to be successful when he goes to France. Polonius says, â€Å"Beware of entrance to a quarrel';, (I.iii.69) because he wants him to be safe. Polonius wants Laertes to stay out of trouble, and to be friendly with everyone he meets. Another point Polonius wants to make is that it is better to listen than to talk. â€Å"Give every man thy ear, but few thy voice'; (I.iii.72). Polonius believes that it is better to listen too much than to talk too much, because sometimes people who talk too much get into trouble, and others don’t like them. Whereas, people who listen more than they talk rarely have others who don’t like them and they don’t get into much trouble. Another way Polonius tells Laertes to stay out of trouble is when he says, â€Å"Neither a borrower nor a lender be'; (I.iii.80). This is important because sometimes when things are borrowed, the lender will get mad that the borrower didn’t return when it was needed or the borrower ruined part of it. Even when it is an accident, it is still better to not borrow or lend anything from anyone just in case one person has a short temper. Polonius lastly and most importantly tells Laertes, â€Å"This above all to thine own self be true';. This is good advice because if people are not true to themselves, then they can’t really be true to anyone else. Polonius believes that Laertes should have enough self-respect to be true to himself.   Ã‚  Ã‚  Ã‚  Ã‚  The way that Polonius acts as a good father towards Ophelia is mostly how he doesn’t want her to get hurt by Hamlet. Ophelia tells Polonius all about what Hamlet has said and given her. She tells her father that Hamlet gives her presents and tells her nice things out of affection.

Theories of Leadership and Motivation

Introduction:Leadership is the character which every administration wants to see in their staff and the individual who is self motivated and who can actuate the squad members become a good director. Leadership is nil but animating the squad leader is the 1 who does it, inspiration is nil but motive. So leading and motive is a chemical science which can take any hard undertaking to success. The leading and motive chemical science is largely helpful in direction sector whether it is in concern or in the squad ; every person posse ‘s leading but the 1 who patterns on the spell go a perfect leader. The chief facet a leader consists is a vision for the certain intent. When a undertaking or undertaking is taken over by a company the company searches for a leader who posses cognition on the undertaking and vision how to develop the undertaking, make usage of co-workers and give the administration a net income on it. A leader tends to act upon the undertaking to be continued and alter to be taken topographic point to do the administration profitable. There are several theories on leading by great leaders some of them say that â€Å" leading is an action non place or individual † . These theories help to fix a perfect leader, all these theories are proposed and practiced by great leaders and directors but latest direction considers a leader who follows his function.Leadership theories:Sing leading reveals school of idea giving different leading theories such as Great Man theory, trait theory, behaviorist theory, situational leading theory, eventuality theory, transactional theory and transformational theory. Great adult male theory is the 1 proposed before 20th century where it says that leaders are born with the endowment and leader should be a adult male this lead to the following theory trait theory.Trait theory:The trait theory rose from the constructs of the ‘Great Man ‘approach. This theory leads to place the of import features of a successful leader. The people who got the characters as defined by the traits attack are isolated or shortlisted and those are recruited as leaders. This type of attack was largely implemented in military and still used in some of the country. Harmonizing to the trait theory the individual who got the undermentioned accomplishments is said to be a trait.Ambitious and success orientedAdaptable to all sorts of state of affairssCo operative to all the members in the organisationHighly active or energeticDominativeGood determination devising abilitySelf-assuredAdaptable to emphasize conditions andReliable.These are the characters which make a individual trait and they should posses some accomplishments which areSkillsIntelligentSkilled conceptuallyCreativeFluent in speech productionTactfulSelf motivated and self beliefSkilled sociallyWhen these sorts of accomplishments and characters are identified in the individual, the individual is recruited in the squad.Behavioral theory:The trait survey does n't give any conclusive consequences and it was difficult to mensurate some more critical issues such as honestness, unity and trueness. This leaded the attending to be diverted on to the behavior theories. The behavior theory focuses on human relationship and success public presentation every bit good. Harmonizing to behavioral theory the director believes that the working environment should be like an amusement topographic point where the outgo of mental and physical attempts is treated to be drama and remainder. The thought of director is an mean individual non merely learns to accept but besides seek duty. The people will automatically larn to exert self-denial and self way to accomplish the end or mark. The organisational jobs can go inventive and originative.Contingency theory theoretical account:This theory illustrates that there are many ways for the director to take the squad to acquire best result. Harmonizing to the state of affairs the director can happen a best manner to acquire the best result. Fiedler worked on eventuality theory harmonizing to that he looked for three state of affairss which define the status of a managerial undertaking.Leader and squad member relationshipWork construction or undertaking constructionPosition and powerThe director should keep relation with their squad members to acquire along and make assurance and do them experience free to believe about the undertaking and give their thoughts to assist the undertaking to be finished. Undertaking construction is the occupation extremely structured or unstructured or in between. The power shows how much authorization a director does posses. This theory rates the director whether the trough is relationship oriented or undertaking oriented. The undertaking oriented directors gets success in such state of affairss where there is good leader and squad member relationship and structured undertakings or undertakings does n't count whether the place power is weak or strong. And acquire success when the undertaking is unstructured and does hold any kind of good vision by holding a strong power and place. The variables which affect the undertaking such as environmental variables are combined in a heavy some and differentiated as favorable and unfavorable state of affairss. The undertaking oriented direction manner depends on the favorable and unfavorable environment variables but the relationship direction manner stays in the center by pull offing or altering the variables to roll up with their manner. Both manners of directions got their sides to be good when all the public presentation and squad work good in the undertakings. There is no good or bad direction in these two directions. Task motivated direction manner leaders do best when the squad performs good and they are good in accomplishing good gross revenues record and public presentation better than their rival where as the relationship oriented leaders are helpful to derive positive client service and construct a positive image to the administration.Transactional and transformational leading:Transformational leading â€Å" is a relationship of common simulation and lift that converts the followings in to leaders and may change over leaders into moral agents † Transformational leading is pass oning with the leaders and the squad members to take them to higher degree something like a leader can go a moral agent and the follower can go a leader. Transactional leading technique builds the individual to complete the certain undertaking such as occupation done for the clip being. Some of the differences between transactional and transformational leading are Transactional manner of leading builds a adult male to finish a certain undertaking where as transformational manners builds a member to go a leader. This focuses on undertaking completion and tactical manner of direction where as transformational leading focal point on schemes and missions. These are some theories of the leading which shows how a leader act on different state of affairss and how different leaders behave to acquire success in the organisation.Motivation in Management:Theories of motive:The theories of motive can be divided into 3 wide classs. Reinforcement theories – stress the agencies through which the procedure of commanding an person ‘s behaviour by pull stringsing its effects takes topographic point . . Contented theories – focal point chiefly on single demands – the physiological or psychological lacks that we feel a irresistible impulse to cut down or extinguish. Procedure theories – focal point on the idea or cognitive procedures that take topographic point within the heads of people and that control their behaviour.Early Theories of Motivation:Hierarchy of Needs TheoryTheory X and Theory YMotivation-Hygiene TheoryContemporary Theories of Motivation:ERG TheoryMcClelland ‘s Theory of NeedsCognitive Evaluation TheoryUndertaking Features TheoriesGoal-Setting TheoryEquity TheoryHierarchy of Needs Theory:Abraham Maslow hypothesized that within every human being there exists a hierarchy of five demands:Physiological.Safety.Social.Esteem.Self-actualization.Maslow so categorized these 5 demands into lower-order demands and higher-order needs.Lower-order demands are needs that are satisfied externally: physiological and safety needs.Higher-order demands are needs that are satisfied internally ( within the individual ) : societal, esteem, and self-actualization demands.Theory X and Theory Y of Douglas McGrogor:McGregor concluded that a di rector ‘s vision of the nature of human existences is based on a certain blend of premises and that he or she tends to model his or her actions toward subsidiaries harmonizing to these premises:Employees of course dislike work and, whenever possible, will try to avoid itSince employees dislike work, they must be coerced, controlled, or threatened with penalty to accomplish endsEmployees will avoid duties and seek formal way whenever possibleMotivation-hygiene Theory:Harmonizing to Herzberg, the factors taking to occupation satisfaction are spliting and distinguishable from those that leads to occupation dissatisfaction. Hygiene factors include factors such as: company policy and disposal, supervising, interpersonal dealingss, working conditions, and salary. Motivator factors include factors such as: attainment, acknowledgment, the work itself, duty and growing.Hygiene FactorsCompany regulation and direction ;Supervision ;association with supervisor ;Work fortunes ;Salary ;Rela tionship with equals ;Personal life ;association with subsidiaries ;Status ;SafetyIncentive Factors:attainmentrecognition ;Work itself ;Duty ;patterned advance ;GrowthContemporary Theories of Motivation:ERG Theory:ERG Theory proposed by Clayton Alderfer of Yale University: Alderfer fights that there are three groups of nucleus demands:BeingRelatednessGrowthExistence group is worried with supplying our basic stuff being demands. Relatedness group is the desire we have for keeping of import interpersonal relationshipsMcClelland ‘s Theory of Needs:McClelland ‘s theory of demands focal points on three demands:AccomplishmentPowerAffiliationCognitive Evaluation Theory:Allocating extrinsic wagess for behavior that had been antecedently per se rewarded tends to diminish the overall degree of motive. ( This construct was proposed in the late sixtiess. ) The mutuality of extrinsic and intrinsic wagess is a existent phenomenonUndertaking Characteristics Theories:These theories seek to place undertaking features of occupations, how these features are combined to organize different occupations, and their relationship to employee motive, satisfaction, and public presentation.Goal-setting theory:Specific and hard ends lead to higher public presentation. Feedback leads to higher public presentation than non-feedback. In add-on to feedback, 2 other factors have been found to act upon the goals-performance relationship. These are:Goal committedness.Sufficient self-efficacy.Equity Theory:Persons make comparings of their occupation inputs and outcomes relations to those of others and so move in response so as to take any unfairnesss ‘ . Stacy Adams proposed that this negative tenseness province provides the motive to make something to rectify it. There are 4 referent comparings that employee can utilize:Self-inside.Self-outside.Other – interior.Other – exterior.DecisionThe alteration in the leading theories clip by clip says that the leader should posses certain characters which lead the organizational success whether to believe in keeping a relationship or to travel on tactically the director or the leader should move to the state of affairs and acquire success at the terminal. Depending on the companies motive the leader should respond or act with the squad members to accomplish the mark. Normally keeping a good relation helps to do the squad members life easy and pull off the work merrily. The squad members become more advanced and achieve marks easy where as with tactical manner leading may make some kind of force per unit area on the squad members, there is no warrant that in every state of affairs relational ship direction is successful. the leader should accommodate himself for the state of affairs and mo ve harmonizing to a peculiar state of affairs. We have discussed above merely a aggregation of the motive theories and ideas of the assorted advocates of direction.In some of the theories and sentiment presented, nevertheless, one can detect some ‘glimpses ‘ of the individual and how, possibly, he or she could be motivated. This is fulfilling in itself. But, as noted earlier, pattern has been in progress of theory in this field, so allow us now move to the realistic side of direction of human behavior and motive in the workplace.

Great by Choice Essay

Many times entrepreneurs ask themselves, â€Å"Why my competitors are able to succeed and go through catastrophe after catastrophe yet my business is crashing? What makes that person better than me? Am I, not the chosen one? † Jim Collins and Morten T. Hansen answer these common questions and many more in their educating novel entitled, Great by Choice. One of the main characteristic of a great leader is being prepared for every trail and tribulation that may come while running a business. It is a true fact that every business go through some type of chaos whether it’s enormous or petite; therefore, business owners must be ready to handle chaos in order to maintain the business. It is a common saying that states, â€Å"It is easy to start a relationship, yet, it is hard to maintain it. † Although this statement relate to relationships, it also relates to owning a business. â€Å"It is easy to start a business, yet it is difficult to maintain a business. † Jim Collins identifies three core behaviors in his novel that enabled companies to become truly great over an extended period of time which will be discussed later in the paper. At the beginning of the novel, Collins asked his self, â€Å"Why do some companies thrive in uncertainty and chaos and others do not? † After interviewing successful business owners and studying ancient history of successful leaders, Collins was able to answer that question and his answer was,† It’s not that they thrive on chaos, but they can thrive in chaos and uncertainty. † He created this illustration through a true story about two leaders name Amundsen and Scott: In October 1911, exactly 100 years ago, these two teams of explorers left the coast of Antarctica to try to be the first people in history to reach the South Pole. The Norwegian team, [led by] Amundsen, got to the South Pole first. [British naval officer Robert Falcon] Scott and the British team reached the pole second, 34 days later. Amundsen and his team made it back to their base at Polheim on the exact date that Amundsen had put in his planning journals when he was making his plans in Norway. Meanwhile, Scott and every member of his team died on the way back, about 10 or 11 miles from a supply depot. (Collins and Hansen, 2011) A great philosopher once stated, â€Å"In order to understand your future, you must first understand your past. History repeats itself. The tools that successful leaders used during ancient periods are the same tools that current leaders may retain. Therefore, it is vital for business owners to study and educate themselves on effective leaders in the past, so they may duplicate some of their leadership styles and be successful in the future. Amundsen and Scott story is the evidence of Collins answer at the beginning of the novel, Collins states: â€Å"It turns out that the way that Amundsen led his team maps very directly to the way our leaders led their companies. This is especially true in how he was different in his behaviors from the way Scott led his team, which is more like our comparison leaders. It was an almost perfect metaphoric mapping. † Hansen further emphasized, â€Å"When we looked at Amundsen, the fascinating part is that he had, literally, a 15-mile march target. He was going to go 15 miles every day toward the South Pole†¦ .He built a system around that. On the good days, he held back; he didn’t go the distance he could have gone. He just stopped in the early afternoon and rested. On the very difficult days, he made maybe five, six, seven miles, but nevertheless, he traveled on those days where Scott and the other team would sit in their tents. Both of them had a very interesting approach. Underlying that is what can only be described as fanatic discipline. Amundsen was extraordinary in his discipline, preparing his whole life for this particular moment. † After reviewing these two leaders style of leadership, in result, they basically â€Å"reap what they sowed†. Amundsen created a plan that not only met his goal but helped him survive while meeting his goal. Whereas Scott only did enough to get by and at the end he and his team died. Companies that have phenomenal leaders, usually plan carefully, every â€Å"I† is dotted and every â€Å"t† is crossed, therefore, they can take any hit and still be successful. Scott could not do that because he rush on the planning stage of his journey and ironically he rushed his time on earth. On the other hand Amundsen demonstrated the â€Å"three distinctive behaviors† that Collins and Scott discussed in their novel: productive paranoia, empirical creativity and fanatic discipline. Like Amundsen, Bill Gate is a good example of productive paranoia. Bill Gates sat down and thought of all the things that could possibly go wrong with his company and then he prepared for those obstacles ahead of time. Gates allowed his fear to drive him to productivity. Many leaders get comfortable in their success and fail to realize that thousands of businesses are created every day, therefore, leaders should always be informed about the companies that surrounding them because if they become too comfortable then other developing companies can take their clients or buy out their business. Running a business is like a running competition. Some runners know that they are good at running and they feel like no one else could catch up or out run them. Yet they lose because they get so comfortable at the speed that they were running and their competitors eventually catch up. Winning does not matter if you are good at the beginning yet lose at the end. A leader does not only succeed through fear but they also create a plan that is unique and creative to survive through the impossible. A successful leader is a risk taker and a risk taker display empirical creativity. During Amundsen planning he stated, â€Å"I am not going to bet our expedition and bet our life on an unproven technology, so I’m not going with motor sledges. I am going with skis and dogs and sleds because we know they work. † Technology is very popular and the average person would have chosen the motor sledges because many people believe that technology is reliable and convenient. Yet, Amundsen did not want to go the easy route out he wanted to stick with the fundamentals of traveling on snow and his plan worked. Why? Because he thought outside the box and he took a risk. In addition Amundsen, put his base on Bay of Whales, which was known as a dangerous area. However, Amundsen decided not to listen to everybody and do his own research on Bay of Whales. In result, Bay of Whales was not as dangerous as others believed, therefore he choose that area to house his self and his team. Good leaders believe none of what they hear and half of what they see. After fear comes creativity and after creativity comes consists. Every great leader own the character trait of fanatic discipline which is the essential consists of action. Hansen better explained fanatic discipline, he states, Number one, you set a progress standard for yourself. Secondly, you have a lower boundary, what you must hit, and an absolute commitment to hitting it in bad times and good times. Then there is an upper boundary, and you have the discipline to hold back and not just maximize growth because you can, because that is going to expose you to possible storms coming your way down the road. Then the fourth characteristic is that you must hit it. It’s not about good intentions: They don’t really count here. It is about hitting it. † Hansen calls this theory the principles of a 20-mile march. In the novel, Hansen and Collins used John Brown, who was the CEO of Stryker as a good example. When Brown became the CEO of Stryker he set a goal for the company net income to grow 20% every year. As the market fluctuated, Brown still focused on his target goal and him and the company managed to survive through the industry downturn. When you look at Bill Gates, Amundsen and John Brown, you are looking at the epitome of dynamic  leaders. All three leaders were visionaries and they all worked hard towards a goal regardless of their surroundings. They were discipline. Jim Collins once stated, â€Å"A culture of discipline is not a principle of business, it is a principle of greatness. † While other companies were crashing, they were progressing and sticking to their plan of action. The purpose of the novel â€Å"Great by Choice† is to educate leaders on how to set a strong solid foundation that can survive during the storms. Every human being in this world is given choices, however it is up to an individual to choose to be great or choose to be a failure. At the end of the day, a person will always be remembered by the choices that they make in life, therefore my choice is to be great!

Global Warming

Global Warming Free Online Research Papers Global warming is a very real scientific study and a part of our lives. It is an increase in the average temperature of the earths atmosphere due to the burning of fossil fuels and deforestation. If we ignore the facts now the results could be catastrophic. Global warming has been caused by the people of the world. Many things have happened as a result. Since the beginning of the 20th century the average surface temperature has increased by 1.1 degrees. Just in the past 40 years it has risen by a half of a degree. This doesnt sound like much right away but any change in temperature causes melting to the polar ice caps. If they continue to melt the sea level could start to rise dramatically. As of now the global sea level is raising 3 times faster in the last hundred years when compared to the last 3000 years. Within the last ten to fifteen years the results of global warming have been hard to ignore. Seven out of ten of the warmest years in recorded history have been in the 1990s. With the combination of global warming and El Nino in 1998 the temperatures shot to a new high. Mountain glaciers have been receding. The arctic ice pack has lost about 40% of its thickness in the last 40 years. Even plants and animals are showing a wide range of effects in recent studies. Even though all the scientific evidence is out there some people **** think global warming is a junk science. They wont believe it. These are the seeing is believing type of people (Farah,Global). Joseph Farah from the WorldNet daily news thinks that it is horrible that there is a chapter in every science textbook about global warming. These books talk about the hysterical claims made about this theory. He says that It wouldnt make a bit of difference if we burned up all the oil reserves in the world in a day and a night. There would be no noticeable or measurable impact on the worlds temperatures. Many scientists around the world would beg to differ with this statement (Farah,Global). The explanation to many as far as why global warming is taught in school is that it is the governments control over you. They want to scare you into wanting more control over yourself. This translates into more laws and less freedom. The only problem with the theory is that there is scientific evidence that proves that global warming is a real problem. Global warming is affecting everyone. You can find changes in your own backyard. The extremely noticeable changes are found when studying habitats of plants and animals. Scientist are now seeing a slow move northward. Other habitats are having a change in the timing of their life cycles. In the Polar Regions a big problem is arising. Once frozen solid land is now turning into swamp. This will eventua1ly lead to a time when the Arctic Ocean will be ice-free in the summer months. Most animals native to this area like polar bears, ice-dwelling seals and some sea birds will be pushed to the brink of extinction.( NESMITH, 2004) People that dont believe in global warming say that theres no scientific proof that the earths temperature is rising. Evidently they never read up on the greenhouse effect. The earths atmosphere has mix of nitrogen, oxygen, and carbon dioxide. This mixture is a delicate balance that makes the temperature on earth proper for plant and animal life. Without these gasses, scientists estimate the earths surface temperature to be well below freezing. (Pringle, 2001) The problem that no one seems to realize is that by burning fossil fuels we are putting carbon into the air. Carbon absorbs heat. So when it goes into the atmosphere we get more heat. Carbon is also released very rapidly during deforestation from the burning of trees. Instead of the plants filtering our air of carbon dioxide they release carbon into the air forming carbon dioxide. Its a double negative which is greatly affecting our temperature. The releasing of aerosols has almost the same effect as carbon dioxide on the atmosphere. They both end up causing the same problem. Incoming light from the sun goes through the atmosphere and the greenhouse gasses and gets absorbed by these greenhouse gasses. But now that we are adding to the amount off gas we are getting more heat absorption. These gasses are adding up every day. In 1987 the carbon dioxide reached 340 parts per million and in 1999 360ppm. It is estimated that in 2050 the carbon dioxide count will be 600ppm. This is at the point in which the global temperature would be higher than it has ever been and will cause serious problems unlike the warning sign we are experiencing currently (Pringle, Global Warming4-20). It is a fact that the average rise in temperature globally is 1.1 degrees. The startling fact is that parts of Alaska, Canada, and Northern Russia they have experienced a rise in temperature by 5 degree Fahrenheit. This is because they are in the Northern Hemisphere where there is less water. Less water means less of the new found heat is being taken away by the vast ocean. If your still a skeptic than listen to this. In the last 16 years the front of the Columbia Glacier has retreated more than eight miles (Pringle, Global Warming10-20). And Montanas Glacier National Park will have no glaciers within a couple of decades. The Aletsch Glacier in Switzerland lost more than 300ft. of its thickness. In 1995 more than 500 people died in Chicago alone. This was because the heat waves at nighttime left no relief from daytime heat stress (Pringle, Global Warming6-25. With the heat in 1997-1998 from El Nino we can see how easily there could be widespread infection. Some people think that the warming up of the planet would be a good thing. And yes, some things would flourish. They include pests, livestock, diseasesed mosquitoes, and parasites. Clearly you can see that global warming will definitely not help improve the world in the years to come. To slow down global warming drastically we need to look at the main sources of carbon dioxide which are coal, petroleum, and natural gas. The problem is that this would basically shut down, the coal and oil industries, oil-exporting nations, the automobile industry, and many manufacturers (Pringle, Global Warming15-30). So because these powerful companies dont want to lose money they hire shanky scientists to deny that there is a global warming problem. It will be a slow change but there are already some things being done. Hybrid cars have been out on the market for a couple of years now. They use a small gasoline engine and high powered electric motor to drive the car. These vehicles get exceptional gas mileage and pollute considerably less than the conventional automobile. Hydrogen fuel cell vehicles are almost ready for production. The next step to have hydrogen refilling stations around the world. Until we find a solution for global warming we need to make widespread knowledge that this is not a joke. It will not go away if people believe that it doesnt exist. We are the cause of global warming so we must take action against it. If it is ignored than the effects could be horrifying. Research Papers on Global WarmingRelationship between Media Coverage and Social andPETSTEL analysis of IndiaDefinition of Export QuotasGenetic EngineeringBionic Assembly System: A New Concept of SelfUnreasonable Searches and SeizuresTwilight of the UAWEffects of Television Violence on ChildrenResearch Process Part OneMarketing of Lifeboy Soap A Unilever Product Global warming Global warming is an issue that has been widely discussed during the last decade. It is probably the most threatening problem towards mother earth, and something has to be done instantly to stop or at least slow down the scary development. The gradual warming of the earth's atmosphere is due to an increased amount of carbon dioxide released into it. The burning of fossil fuels, oil, coal, and natural gas are the main activities that release carbon dioxide into the atmosphere. People all over the world add carbon dioxide to the atmosphere every time they drive their car, or use electricity produced at a fossil fuel power plant. The increased temperature due to the effects of global warming can be disastrous. Low lying areas and islands are in danger of being overcome by increased water levels in the ocean. The oceans water levels are rising because of the temperature increase, which in turn increases the rate at which the polar ice caps melt into the ocean. Warmer temperatures may lead to severe droughts and floods in some places. Animal species may not be able to survive. Vegetation will not adapt fast enough to find new habitats when heat encroaches its existing homes. What the majority of American's may not realize is that America as a country are expelling 25% of the harmful gasses that contribute to the greenhouse effect on the earth's atmosphere. This figure would be reasonable if the population represented 25% of the population on earth, but in reality the United States contains only 4% of the earth's population. It is not fair to the rest of the world to add so much to the greenhouse p! roblem without doing anything to try and stop it. The United States cannot bear the environmental burden alone. It will require a joint effort to solve this complex problem. The world has seen the levels of carbon dioxide jump 30% since the pre-industrial age. This evidence suggests that humans have significantly inc

Global Warming

Global Warming Free Online Research Papers Global warming is a very real scientific study and a part of our lives. It is an increase in the average temperature of the earths atmosphere due to the burning of fossil fuels and deforestation. If we ignore the facts now the results could be catastrophic. Global warming has been caused by the people of the world. Many things have happened as a result. Since the beginning of the 20th century the average surface temperature has increased by 1.1 degrees. Just in the past 40 years it has risen by a half of a degree. This doesnt sound like much right away but any change in temperature causes melting to the polar ice caps. If they continue to melt the sea level could start to rise dramatically. As of now the global sea level is raising 3 times faster in the last hundred years when compared to the last 3000 years. Within the last ten to fifteen years the results of global warming have been hard to ignore. Seven out of ten of the warmest years in recorded history have been in the 1990s. With the combination of global warming and El Nino in 1998 the temperatures shot to a new high. Mountain glaciers have been receding. The arctic ice pack has lost about 40% of its thickness in the last 40 years. Even plants and animals are showing a wide range of effects in recent studies. Even though all the scientific evidence is out there some people **** think global warming is a junk science. They wont believe it. These are the seeing is believing type of people (Farah,Global). Joseph Farah from the WorldNet daily news thinks that it is horrible that there is a chapter in every science textbook about global warming. These books talk about the hysterical claims made about this theory. He says that It wouldnt make a bit of difference if we burned up all the oil reserves in the world in a day and a night. There would be no noticeable or measurable impact on the worlds temperatures. Many scientists around the world would beg to differ with this statement (Farah,Global). The explanation to many as far as why global warming is taught in school is that it is the governments control over you. They want to scare you into wanting more control over yourself. This translates into more laws and less freedom. The only problem with the theory is that there is scientific evidence that proves that global warming is a real problem. Global warming is affecting everyone. You can find changes in your own backyard. The extremely noticeable changes are found when studying habitats of plants and animals. Scientist are now seeing a slow move northward. Other habitats are having a change in the timing of their life cycles. In the Polar Regions a big problem is arising. Once frozen solid land is now turning into swamp. This will eventua1ly lead to a time when the Arctic Ocean will be ice-free in the summer months. Most animals native to this area like polar bears, ice-dwelling seals and some sea birds will be pushed to the brink of extinction.( NESMITH, 2004) People that dont believe in global warming say that theres no scientific proof that the earths temperature is rising. Evidently they never read up on the greenhouse effect. The earths atmosphere has mix of nitrogen, oxygen, and carbon dioxide. This mixture is a delicate balance that makes the temperature on earth proper for plant and animal life. Without these gasses, scientists estimate the earths surface temperature to be well below freezing. (Pringle, 2001) The problem that no one seems to realize is that by burning fossil fuels we are putting carbon into the air. Carbon absorbs heat. So when it goes into the atmosphere we get more heat. Carbon is also released very rapidly during deforestation from the burning of trees. Instead of the plants filtering our air of carbon dioxide they release carbon into the air forming carbon dioxide. Its a double negative which is greatly affecting our temperature. The releasing of aerosols has almost the same effect as carbon dioxide on the atmosphere. They both end up causing the same problem. Incoming light from the sun goes through the atmosphere and the greenhouse gasses and gets absorbed by these greenhouse gasses. But now that we are adding to the amount off gas we are getting more heat absorption. These gasses are adding up every day. In 1987 the carbon dioxide reached 340 parts per million and in 1999 360ppm. It is estimated that in 2050 the carbon dioxide count will be 600ppm. This is at the point in which the global temperature would be higher than it has ever been and will cause serious problems unlike the warning sign we are experiencing currently (Pringle, Global Warming4-20). It is a fact that the average rise in temperature globally is 1.1 degrees. The startling fact is that parts of Alaska, Canada, and Northern Russia they have experienced a rise in temperature by 5 degree Fahrenheit. This is because they are in the Northern Hemisphere where there is less water. Less water means less of the new found heat is being taken away by the vast ocean. If your still a skeptic than listen to this. In the last 16 years the front of the Columbia Glacier has retreated more than eight miles (Pringle, Global Warming10-20). And Montanas Glacier National Park will have no glaciers within a couple of decades. The Aletsch Glacier in Switzerland lost more than 300ft. of its thickness. In 1995 more than 500 people died in Chicago alone. This was because the heat waves at nighttime left no relief from daytime heat stress (Pringle, Global Warming6-25. With the heat in 1997-1998 from El Nino we can see how easily there could be widespread infection. Some people think that the warming up of the planet would be a good thing. And yes, some things would flourish. They include pests, livestock, diseasesed mosquitoes, and parasites. Clearly you can see that global warming will definitely not help improve the world in the years to come. To slow down global warming drastically we need to look at the main sources of carbon dioxide which are coal, petroleum, and natural gas. The problem is that this would basically shut down, the coal and oil industries, oil-exporting nations, the automobile industry, and many manufacturers (Pringle, Global Warming15-30). So because these powerful companies dont want to lose money they hire shanky scientists to deny that there is a global warming problem. It will be a slow change but there are already some things being done. Hybrid cars have been out on the market for a couple of years now. They use a small gasoline engine and high powered electric motor to drive the car. These vehicles get exceptional gas mileage and pollute considerably less than the conventional automobile. Hydrogen fuel cell vehicles are almost ready for production. The next step to have hydrogen refilling stations around the world. Until we find a solution for global warming we need to make widespread knowledge that this is not a joke. It will not go away if people believe that it doesnt exist. We are the cause of global warming so we must take action against it. If it is ignored than the effects could be horrifying. Research Papers on Global WarmingRelationship between Media Coverage and Social andPETSTEL analysis of IndiaDefinition of Export QuotasGenetic EngineeringBionic Assembly System: A New Concept of SelfUnreasonable Searches and SeizuresTwilight of the UAWEffects of Television Violence on ChildrenResearch Process Part OneMarketing of Lifeboy Soap A Unilever Product Global warming Global warming is an issue that has been widely discussed during the last decade. It is probably the most threatening problem towards mother earth, and something has to be done instantly to stop or at least slow down the scary development. The gradual warming of the earth's atmosphere is due to an increased amount of carbon dioxide released into it. The burning of fossil fuels, oil, coal, and natural gas are the main activities that release carbon dioxide into the atmosphere. People all over the world add carbon dioxide to the atmosphere every time they drive their car, or use electricity produced at a fossil fuel power plant. The increased temperature due to the effects of global warming can be disastrous. Low lying areas and islands are in danger of being overcome by increased water levels in the ocean. The oceans water levels are rising because of the temperature increase, which in turn increases the rate at which the polar ice caps melt into the ocean. Warmer temperatures may lead to severe droughts and floods in some places. Animal species may not be able to survive. Vegetation will not adapt fast enough to find new habitats when heat encroaches its existing homes. What the majority of American's may not realize is that America as a country are expelling 25% of the harmful gasses that contribute to the greenhouse effect on the earth's atmosphere. This figure would be reasonable if the population represented 25% of the population on earth, but in reality the United States contains only 4% of the earth's population. It is not fair to the rest of the world to add so much to the greenhouse p! roblem without doing anything to try and stop it. The United States cannot bear the environmental burden alone. It will require a joint effort to solve this complex problem. The world has seen the levels of carbon dioxide jump 30% since the pre-industrial age. This evidence suggests that humans have significantly inc

Tips to Write a Great Letter to the Editor

Tips to Write a Great Letter to the Editor Since the earliest days of newspaper and magazine publishing, community members  have written letters to publication  editors as a way to respond to stories theyve read. These letters could range  in topics from heartwarming human interest notes, to comments about publication design,  to the more common (and sometimes  passionate) political rants. As more and more of our publications have gone entirely online, the art of writing well-researched, well-constructed letters has dwindled. But letters to editors are still appearing in many publications, and teachers find that assigning this type of letter is useful in developing many skills. Teachers could use this exercise to encourage student participation in political discourse, or they may find this exercise valuable as a tool for developing logical  argument essays. Whether youre responding to a class requirement, or youre  motivated by a passionate point of view, you can use these guidelines to draft a letter to the editor of a newspaper or magazine. Difficulty: Hard Time Required: Three drafts What You Need Newspaper or magazineComputer/laptop or paper and penA strong point of view Writing a Letter to the Editor Select a topic or a publication. If you are writing because youve been instructed to do so in a class assignment, you should start by reading a publication that is likely to contain articles that interest you. It is a good idea to read your local newspaper to look for local and current events that matter to you. You may also choose to look at magazines that contain articles that interest you. Fashion magazines, science magazines, and entertainment publications all contain letters from readers.Read the instructions provided. Most publications provide guidelines for letters to the editor. Look over the first few pages of your publication for a set of suggestions and guidelines and follow them carefully.Include your name, address, email address, and phone number at the top of your letter. Editors often require this information because they will need to verify your identity. You can state that this information is not to be published. If you are responding to an article or letter, say so right away. Name the article in the first sentence of the body of your letter. Be concise and focused. Write your letter in pithy, clever statements, but remember that this is not easy to do! You will probably need to write several drafts of your letter to condense your message.Limit your writing to two or three paragraphs. Try sticking to the following format:In your first paragraph, introduce your problem and sum up your objection.In the second paragraph, include a few sentences to support your view.End with a great summary and a clever, punchy line.Proofread. Editors will ignore letters that contain bad grammar and poorly-written rants.Submit your letter by email if the publication allows it. This format enables the editor to cut and paste. Tips If youre responding to an article youve read, be prompt. Dont wait or your topic will be old news.Remember that the more popular and widely-read publications receive hundreds of letters. You have a better chance of getting your letter published in a smaller publication.If you dont want your name to be published, state so clearly. You can put any direction or request like this in a separate paragraph. For example, you can simply put Please note: I do not want my full name to be published with this letter. If you are a minor, inform the editor of this as well.Since your letter may be edited, you should get to the point early. Dont bury your point inside a lengthy argument. Dont appear to be overly emotional. You can avoid this by limiting your exclamation points. Also, avoid insulting language.Remember that short, concise letters sound confident. Long, wordy letters give the impression that youre trying too hard to make a point.